Strategy Meets Design
Design isn’t just about making something look good - it’s about making people feel something. Every shape, color, and word carries intention. At BoldByDefaultt, strategy and design work hand in hand to create visuals that connect.
Behind every project is a purpose: to spark an emotion, draw a comparison, or trigger a memory that ties the viewer closer to the brand. Sometimes that means confidence, sometimes curiosity, sometimes comfort - but it’s always deliberate.
Good design captures attention.
Strategic design creates connection.
Strategic design creates connection.
This page breaks down the thought process behind our work - how we build visual experiences that go beyond aesthetics and leave lasting impressions.
Objective
Introduce Petrocam as a trusted, family oriented brand that represents care, tradition, and reliability. The imagery of a father teaching his son reinforces a sense of legacy, showing Petrocam as the choice for those who value passing down knowledge and responsibility
Why We Explored the Second Design
The premium-style concept was developed to demonstrate how different creative directions can shape perception. By showcasing sleek cars, flowing golden oil, and dynamic road imagery, this approach emphasizes performance, quality, and aspirational value- attributes that align with Petrocam’s competitive yet premium positioning. However, this direction was intentionally contrasted with the family-oriented concept to highlight the difference in emotional impact. While the premium design appeals visually and suggests high performance, it lacks the strong emotional connection and trust factor that the legacy-driven, family-focused imagery delivers.
Objective
Showcase product performance without OEM mention
Artwork Direction
The creative direction was tailored to resonate with motorsport enthusiasts and performance-driven drivers, emphasizing speed, power, and the adrenaline of the race culture
Objective
Highlight Petrocam as the smarter, more reliable choice by using a split-screen concept: one side featuring a dark, unbranded oil bottle symbolizing uncertainty, and the other side showcasing a clean, high-performing engine powered by Petrocam Lubricants. This visual contrast positions Petrocam as the better option without directly attacking competitors, reinforcing trust and quality